iWC Goes ‘Pink’ in October to Fight Breast Cancer
Initiatives Include Sponsorships, Donations and Sale of ‘Pink’ Food Products
COOKEVILLE, Tenn. — iWC, the largest independently owned food service distributor in Tennessee, will be raising funds in a variety of ways in recognition of National Breast Cancer Awareness Month this October.
The company will donate a portion of all proceeds throughout the month to Susan G. Komen®, the world’s largest breast cancer organization. Also during October, iWC will sell pink tortillas and tortilla chips from La Chiquita Tortilla Manufacturer, which will donate $2 to Winship Cancer Institute at Emory University for every case sold, and Otis Spunkmeyer’s “Pink Cookie,” a chewy chocolate cookie studded with pink candy-coated chocolate pieces, for which Otis Spunkmeyer will donate a portion of all sales to Susan G. Komen.
“Almost all of us know of several women who have had to deal with this devastating disease,” said Bob Mackie, iWC president and general manager. “So, when we learned of these different ways we could help, we were more than eager to take up the cause.”
iWC is committed to helping fight breast cancer year round, not just in October. The company sponsored a team in this year’s Susan G. Komen Upper Cumberland Race for the Cure®, held Sept. 22, and part of a team in the Komen Upper Cumberland affiliate’s Tee It Up for the Cure 4-man scramble, held April 25-26 at Cookeville Golf Club.
According to the American Cancer Society, one in every eight women is diagnosed with invasive breast cancer sometime during her life, and all women are at risk. Early detection and effective treatment for breast cancer have been shown to improve survival, which is why it’s so important to increase awareness.
“We’re very happy to be able to lend a hand toward a cause as vital as this one is to women throughout the Upper Cumberland and the world,” said Jimmy Mackie, iWC founder and president. “We hope that these efforts, along with those of the many companies, organizations and individuals who are investing in this cause, will make a real difference in the fight against breast cancer.”
iWC is a full-service, one-stop distribution solution that stands ready to serve the food service and cleaning needs of a broad array of customers, from governmental institutions to public and private dining, hospitality and health-care establishments. For more information about iWC, visit www.goiwc.com or call 931-537-4000. For more information about National Breast Cancer Awareness Month, now in its 28th year, visit www.nbcam.org.
Going ‘All in’ to Fight Breast Cancer
Sporting pink wristbands to show their support for National Breast Cancer Awareness Month are iWC staffers, from left, Jimmy Mackie, CEO; Bob Mackie, president; Jerry Shelgren, director of operations; Danny Swafford and Rodney Parham, district sales managers; Peter Guy, director of sales; Ann Hawkins, buyer; Bill McKinnon, district sales manager; Patricia Bouldin, accounts payable clerk; and David Vize, chemical and beverage manager.